A head for business.
A heart for journalism.
Our Newspaper Reinvigoration Team is Experienced, Innovative, and Scrappy
Hyper-local coverage.
The shift from paper to digital.
Savings and efficiencies.
Staff accountability.
New revenue streams.
Newspaper companies need a bolder plan and a more resolved execution.
That’s difficult to do alone.
Our clients come first.
As a rule in newspapers these day, the status quo is not your friend. For that reason, our team will relentless challenge the way things have always been done. At the same time, your business is your business. As the owner or publisher, you call the shots, meaning you determine whether and when to hold staff accountable and at what speed improvements should be rolled out. Our consultants will provide several options and even coach you on how to execute on change decisions. But the buck stops with you—our client.
Let us be your sidekicks as you prepare and launch improvement.
See how we think.
Read our white paper, Lights at the End of The Tunnel: Nine Winning Strategies for Local Newspapers in the 21st Century, to better understand our approach and for some ideas you can start using today.
“The ORG Detectives are change agents!”
— Newspaper President
About Our Founder: Eric Larson, MBA
Eric Larson’s multifaceted career has bridged the journalism and business worlds in unique and occasionally newsworthy ways. After serving as a writer, features, and magazine section editor for The Duke University Chronicle, he joined the award-winning team of reporters at The Anniston (Alabama) Star, covering spot news as well as the religion and military beats. Following that was a stretch of freelance magazine work, stringing for Newsweek’s Atlanta bureau and writing for trade publications such as Progressive Farmer, Business Alabama Monthly, and KFC Quarterly (aimed at the restaurant brand’s franchisees). During a stint in the Pacific with the U.S. Peace Corps, Larson learned to tell stories using video. He parlayed the production of a full-length feature movie in the Republic of Kiribati into a stateside video production business, earning a Best in Multimedia Award (PR Association of Western North Carolina) and an Entrepreneur of the Year (Haywood County NC Chamber of Commerce) designation. In 2010, Larson sold that business to a newspaper, earned his MBA, and continued his marcom and organizational development work with NC State University and CompTIA, the global IT trade association. Eager to help more organizations find the killers of efficiency and effectiveness, in 2023 he founded The ORG Detectives consultancy and almost immediately found himself returning to his first employer, Consolidated Publishing Co. Inc. in Anniston, to lead a full financial turnaround of that family newspaper company. Although he works on projects in multiple verticals, his primary goal is to replenish newsroom staffing by helping news publishers and philanthropy invent a new B2B revenue engine. Larson lives in Raleigh, NC, where he spends way too much time on NYTimes Games, jigsaw puzzles, and writing murder mysteries under the pen name Eric Lodin. Reach out to Larson at elarson@theorgdetectives.com or through his website, www.theorgdetectives.com.
The ORG Detectives is a proud associate member
of America’s Newspapers and the North Carolina Press Association.
